Article Insights takes you below the story's surface

Our subscribers need to turn that intelligence into action, and we’re developing the tools to make that happen. Article Insights is the latest exclusive feature for FT Professional subscribers, and provides deeper, more actionable context around FT reporting.

In this post we explore the data and related analysis surfaced by Article Insights, and where this sits as part of the wider Professional toolkit we’re creating for our subscribers.

Article Insights is an in-article feature that offers a broader perspective on the topic you are reading about. Imagine you’ve opened a report about an organisation's new business strategy. With Article Insights, you see a curated set of connected information—including market data, key events, and significant players—all related to the topic of that piece.

This feature is designed to help FT Professional subscribers quickly grasp the bigger picture, and uncover trends surrounding any given issue.

Professional subscribers can access Article Insights through a small modal on the right-hand side of an ft.com article, enabling this extra layer of context to be viewed without disrupting your reading flow.

Article Insights offers an interactive timeline of key events, where the top five events related to the article are organised by publication date, with direct links to the original FT coverage.

Each event is also plotted along a market data graph, allowing subscribers to see how the market reacted over time and a useful view of historical patterns that can help inform business or investment decision making.

• Navigate between 1 month, 3 month, 6 month, and 1 year views.
• Select key events in the timeline to zoom in and analyse a 30-day snapshot of an equity’s performance.
• Related equities (those tagged in any of the key events) are displayed, providing a dynamic way to assess price impact.

By understanding the key figures involved in a story, subscribers get a better sense of the broader landscape, and other connections that may be a good starting point for further research.

• Individuals and organisations mentioned in the article’s key events are highlighted under the ‘Key players’ section.
• See how frequently a player is mentioned, indicating their level of influence or involvement in the topic.
• If the article is about a specific equity, its competitors (as listed in the ‘profile’ section of the equity page) will also be included for comparison.

Everyone has different information needs, which is why we provide the tools to enable our subscribers to prioritise the insights that are most relevant to their role.

Article Insights has been designed to be fully customisable, and subscribers can choose which elements of the feature to display in the sidebar, such as turning off key players while keeping market data visible.

At FT Professional our goal is to make FT journalism more useful and actionable for organisations.

Article Insights is part of a suite of new tools we’ve introduced and continue to develop to help aid research, collaboration and ultimately better commercial and strategic decision making.

1. Organise and share key points from articles using highlighting
   New sharing and categorisation functions in the highlighting tool help to draw colleagues’ or clients’ attention to key stats or snippets of FT articles.
2. Answer questions with AI-summarised FT journalism
   Ask FT is an AI-powered feature that answers questions by searching and summarising FT reporting going back as far as 2004.

Help your team make better decisions with the FT’s trusted analysis. For more information about how FT Professional can help your organisation, please get in touch.